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make it easier for leads to buy

Contractors – Don’t Sell to Your Leads. Make It Easier for Them to Buy.

Leads are people who have already expressed interest in your product or service, so don’t waste everyone’s time trying to sell them on the idea. Instead, focus on making it easier for them to buy. Ask yourself, “What barriers have I knowingly or unknowingly put in place, and how can I take them away?” Do […]